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elevate10 | Excellence Interview with Francisco Villalobos of Inner Strength Fitness

In this inaugural episode, we explore the profound dimensions of excellence through the lens of veteran strength coach Francisco Villalobos, founder of Inner Strength Fitness. With over 25 years of experience specializing in clients 45+ (his oldest being 90), Francisco reveals the philosophical underpinnings that transform physical training into a masterclass on excellence.

Episode Highlights:

  • [0:44] The four hallmarks of excellence in specialized fitness coaching
  • [1:54] The delicate art of "building up without beating up" older clients
  • [3:18] Why time efficiency becomes a moral imperative when working with busy professionals
  • [4:38] How celebrating small wins creates the confidence that unlocks self-reliance
  • [6:25] The three core values driving Francisco's approach: rationality, professionalism, and empathy


Perfect for entrepreneurs seeking to apply excellence principles to their premium brands and personal development. This conversation transcends fitness to illuminate how mastery in any field demands both philosophical depth and practical precision.


"Their health issues may not be their fault, but it's still their responsibility to live their life to the fullest and to do what is necessary to make that happen." — Francisco Villalobos


#ExcellenceFramework #MasteryPrinciples #PremiumCoaching #IntentionalBusiness

About the Podcast

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elevate10
Excellence in essence

About your host

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K. Joia Houheneka

K. Joia Houheneka is on a mission to Elevate Luxury to make luxury synonymous with excellence. She has a background as the owner of a luxury travel agency, Delve Travel. However, much of her current work involves coaching entrepreneurs in her bespoke method that combines luxury business strategy, training in flow states & self-actualization, and growth-focused travel - it is designed for those who are serious about achieving excellence and flourishing across all areas of life. Entrepreneurs with high-end, premium, or luxury businesses are invited to apply for a Complementary Level membership to Club Elevate+Aspire+ to discover more.

https://openhorizonscoaching.com/