elevate10 | Luxury Paradox: Living and Creating on Principle

In this inaugural Luxury Paradox episode, we explore the essential tension that defines true luxury: being simultaneously of the moment and eternal. Discover how mastering this paradox elevates brands from merely expensive to genuinely transformative.

Episode Highlights:

• [0:38] The first essential paradox of luxury: combining the Timeless with the Timely
• [1:21] Why connecting excellence with core values often goes wrong for most brands
• [2:05] The critical mistake of beginning with abstract values rather than concrete experiences
• [3:11] Louis Comfort Tiffany's journey: from teenage rebellion to luxury legacy
• [5:44] How Tiffany eventually reconciled commercialism with his Quest for Beauty

The Value Creation Process Revealed:

Learn how exceptional luxury brands develop their core values through a dynamic spiral between:

• Personal, emotional experiences (concrete) that ground the brand in authenticity
• Universal principles (abstract) that allow the brand to transcend time
• Continuous movement between these poles that creates a distinctive identity

Perfect for visionary entrepreneurs seeking to build brands that resonate both with contemporary culture and enduring human desires. This episode provides a framework for developing values that aren't merely stated but lived and embodied through your creative work.

"This is an example hopefully to inspire you to think about both timelessness and being timely with your own brand—to think about what are the values, what are the principles that your brand will stand for."

#LuxuryParadox #TimelessTimely #BrandValues #CreativeExcellence #QuestForBeauty

https://openhorizonscoaching.com/

Episode 0002